Employer
Branding

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Social Media Advertorial

A tailored employer branding feature designed to present your company as an employer of choice

across Ergodotisi’s social media channels.

Delivered as either a single post or a carousel, the content is fully customized to tell your story — from company culture and team dynamics to your mission, values, and the impact of your work. The focus is on giving candidates a genuine sense of what it’s like to be part of your organization.

The advertorial is amplified through a targeted paid campaign across our Meta channels for 7 days, ensuring consistent visibility among an audience actively exploring career opportunities.

Each post is fully clickable and can direct candidates either to your ATS or to your Ergodotisi company profile, where they can seamlessly discover and apply to your open roles.

Why it works.

Promoting a job through Ergodotisi reaches an audience already looking for work. This means higher engagement and more applications per € compared to a general company page — simply because the audience has higher intent.

Who it targets.

Company pages reach a mixed audience (clients, partners, employees), not just job seekers, leading to lower performance.
Ergodotisi’s social channels are built around active job seekers, not a mixed audience. As a result, every € invested works harder — delivering higher engagement and more applications than a typical company-led campaign.

Ergodotisi Blog Post

A dedicated employer branding article published on the Ergodotisi Blog, designed to present your company’s story in a meaningful and engaging way.

The content is tailored to highlight what makes your organization unique — from your culture and team to your mission, values, and industry impact — giving candidates a deeper understanding of what it’s like to work with you, beyond individual job openings.

Published within a trusted recruitment environment, the article positions your brand directly in front of an audience actively exploring career opportunities, while also creating a high-quality, searchable content asset. This allows search engines and AI-driven platforms to better understand and surface your company in relevant career-related searches and generated results.

Unlike short-term campaigns, a blog feature builds long-term discoverability. It strengthens your employer GEO, enhances credibility, and makes it easier for candidates to find, recognize, and engage with your brand over time

Ergodotisi Vodcast/Vlogs

A dynamic employer branding feature that brings your company to life through video, hosted on Ergodotisi’s platform.

The vlog can be delivered as an interview with one or multiple members of your team, offering an authentic and engaging perspective on your organization — from your work environment and culture to your values and day-to-day experience. By presenting real people and real conversations, it gives candidates a genuine sense of what it’s like to be part of your company.

Published within a trusted recruitment environment, the video positions your brand directly in front of an audience actively exploring career opportunities, while also creating a high-impact, shareable content asset.

3 Structured Employer Vodcast/Vlog Formats

Video content is increasingly prioritized in search and AI-driven discovery. As a result, an Employer Vlog not only enhances engagement, but also strengthens your employer GEO by providing rich, accessible context that makes your company more visible and easier to surface in relevant career-related searches and generated results.

Meet the Team	Leadership Interview	Day in the Role
Focus: Culture & people Format: Short interviews with 2–4 team members	Focus: Vision & direction Format: Interview with founder, CEO, or hiring manager	Focus: Real work experience Format: Walkthrough of a typical workday & short commentary
What it shows Team dynamics Day-to-day experience What employees enjoy about working there	What it shows Company mission and values Growth plans Leadership mindset	What it shows Daily responsibilities Work environment Tools and processes
Typical Questions What does your role involve? What do you enjoy most about working here? How would you describe the team culture?	Typical Questions What is the vision for the company? What kind of people succeed here? What can new hires expect in the next 1–2 years?	Typical Elements Office or workspace footage Task-based snapshots Short employee voiceovers
Best for: Showcasing a friendly, collaborative environment Roles where team fit is important	Best for: Positioning the company as a serious, growing employer Attracting senior or strategic roles	Best for: High-volume roles Helping candidates understand “what the job actually looks like”

Ergodotisi Banner Ads

Your brand is featured in three strategic locations — a leaderboard banner on the front page, a square banner during active browsing, and a catfish banner appearing across subsequent pages.

Employer branding banners enhance the application rate because they place your brand in front of active job seekers exactly when they are exploring opportunities.

Repeated visibility across the candidate journey builds recognition, trust, and recall, making candidates more likely to engage with your vacancies and complete an application.

In this way, employer branding does not simply generate awareness — it directly strengthens the performance of your recruitment activity.

Employer branding banners do not operate in isolation — they actively support the performance of your job ads by making your company more recognizable and top of mind at the moment of application.